These days people have SHORT ATTENTION SPANS, you need to catch your target market’s eye if you want them to notice and eventually choose to do business with you. GRAPHICS are a GREAT WAY to do that…BUT they have to look good.
Many clients are hesitant to sign up for services like paypal or squareup because they don’t want to pay fees. Or try to pass the fees on to their customers, but my stance is You can have 100% of nothing…or 97% of your rate. Be SMART, not greedy.