If you’re new to business OR going through an upgrade, one thing that is key is your COLOR SCHEME! Any good graphic designer and/or marketing expert will tell you the colors you choose to represent your brand and subsequent products and services are key. Colors communicate a lot. There is a reason you don’t use Red or Black on new baby announcements, or that environmental companies trend towards Green.
The great this is, you don’t have to be color expert or rely on one to select a color scheme for your website or packaging. Use the resources below to learn about color and select color combinations that make sense! However, in the interest of time, if you CAN afford a professional let them do a FINAL consultation just to be sure you’re on the right track.
Check out one of my partners over at Vivid Business Image Consulting for professional assistance!