When your customers have a relationship with you and each other, they are more likely to do repeat business with you! Building a community of people around your product and services is a great way to get word of mouth referrals!!
If your business doesn’t have a social twist to it, you can still use social media and connecting in person to your advantage. Check out this wonderful article on the subject.
So, rather than reinvent the wheel you can create a social group easily using a tool like Meetup! Meetup is not free, but it is great resource to connect with people who are interested in what you have to offer. Meetup promotes your meetup to people who list interest similar to your focus and they join. All you have to do is reach out to them and convert them in to clients!
Checkout the meetup I created for Diva Dance–>CLICK!
Now if you don’t know how to identify your target market, you should check out one of the Marketing consultants on the Resources Page!